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Ryobi Lithium Home Depot Endcap This display was designed to support the launch of the new Ryobi One+? Lithium-Ion battery and new tool family in Home Depot. The attention grabbing display was in place on the Home Depot end aisle racking to “announce” this new product introduction. It also created a dominant brand presence and made it easy to sample the new Ryobi One+? family of tools. The bright green color of the Lithium brand dominates the display in brightly printed graphics and generous use of bright green edge glowing acrylic. The combination of the bright green acrylic and the brushed aluminum stands were perfect for showcasing the tools. The base, made of ¾” wood and edged in PVC was substantial and added to the overall look and feel of the display. Product inventory is conveniently located below the display making it easy for consumers to check inventory and further investigate product features. Retailer costs were minimized by shipping the display” knocked down”, then assembled by Ryobi field personnel for the retailer. This display was the leading retail, marketing element in Home Depot’s 2007 holiday promotions when tool sales spike. The launch was so successful in exceeding forecasts that production had difficulty keeping up with demand. The Ryobi Lithium Home Depot display won a Gold OMA at the 2008 Global Shop. The annual competition celebrating its’ 50th Anniversary, recognizes the most innovative and effective marketing at-retail displays and programs which lift sales and make products memorable and enticing to consumer’s |
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Zeno Shadowbox The primary objective of the Zeno Shadowbox display is to educate the consumers on the efficacy and benefits of the Zeno product. It was designed for accounts that would not place a high price point product under lock and key behind the counter. Therefore, the self-promotion of the product relies 100% on the push-button shadowbox display. It was produced with an injection molded ABS 2-piece housing featuring a three flip lenticular image applied to the face and a push button activated 42 second sound chip with product commercial. Magnetic strips were applied to the bottom of the display to anchor it to the store shelf. The interactive design and function of the Zeno push-button display engages the curious and/or skeptical consumer by the simple push of a button. As they approach the display they can visually see what the Zeno achieves with a three-way lenticular showing how pimples fade away and they can hear how it works by activating the sound chip. The retailers benefited from having the display on the shelf because it replaced the product package and therefore significantly reduces theft. It being interactive it also helped eliminate the need for the presence of a sales person to sell the product. |
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Anheuser-Busch Meyers used its design capabilities and industry know-how to create and produce two award-winning displays for Anheuser-Busch. The Bud Motorcycle Piston Display was a true attention-getter. Designed to be placed atop a large stack of beer cases, the display featured two replica Bud cans acting as pistons in the motorcycle engine. The engine itself was designed to replicate a true Harley-Davidson V-twin engine, a type that is recognizable to all motorcycle enthusiasts. The "piston" beer cans performed just as the real pistons do in this classic Harley engine. The display was shipped fully assembled, with only batteries needing to be added. The batteries lasted 6-8 weeks, giving this eye-catching display a long life at retail. The Busch Bass Pro Shops Fishing Mobile featured two simulated rods with a built-in flex to add the appearance of weight. Each of the hanging items was designed to weigh the same, so retailers would have the option of displaying the mobile in a variety of ways. Because the simulated rods flexed automatically, the mobile could be hung differently without affecting the balance. Busch's popularity with the outdoor enthusiast made the fishing theme ideal. Both displays were honored with Outstanding Merchandising Achievement awards by POPAI in 2007. The Bud Motorcycle Piston Display Topper nabbed a gold, and the Busch Bass Pro Shop Fishing Mobile received a bronze at the annual OMA awards in Las Vegas. |
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Nabisco's Kraft Handi-Snacks This Meyers-designed in-store display for Nabisco's Kraft Handi-Snacks earned Gold at the Design of the Times Awards in September of last year! The floorstands were used in supermarkets nationwide to support a new direct-store delivery network, highlight new packaging, and drive sales as an incremental vehicle at retail. The colorful, eye-catching design, created by Meyers, featured a kid-friendly design and was flexible enough to be used in a variety of store locations. The attractive design drove awareness of the product re-launch with customers. |
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Toys "R" Us Easter Scavenger Hunt Situation: Objective:
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Pilsner Urquell Illuminated Pub Sign This Illuminated Pub Sign was designed to introduce the new Pilsner Urquell brand to upscale bars and restaurants in the United States. Pilsner Urquell is a fine import with strong name recognition outside of the US. The brand represents high quality craftsmanship and fine taste at a premium price. The design and image of the Illuminated Pub Sign had to communicate that status and value. The Pub Sign was designed to mount high upon the wall and is two-sided allowing multiple viewing angles for maximum visibility from greater distances. The overall size and shape compliments the brand image. The wrought iron hangers remind consumers of the Old World heritage of the brand while the clean and sleek lines drive home the perception of a smooth and pleasant aftertaste. Images of a bold richness come alive with the bright graphics supported by the gold finial and framework. Materials & Process
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Clearwire Display Clearwire, a regional broadband service provider, needed a promotional display system to quickly launch a new service and beat their competition to the punch. The Meyers’ mBox system was the idea solution, but this challenge required amazing Blazing Speed to Market. They / we needed to be in field in just 12 days which included the Thanksgiving Holiday. That’s 12 days from think-up to set-up! Artwork was designed for sixteen different mBox “faces” that were necessary for the many unique retail combinations required. Printing commenced on a Saturday morning and the project shipped complete on Monday and Tuesday. By Wednesday, the Meyers mBox was driving shoppers to informed and motivated purchase decisions well ahead of the competition. It was all worth it when we heard “Thanks for doing the impossible!” The mBox is designed to be a “pre-engineered” display solution which offers significant flexibility in field execution. Shoppers are immediately driven to the high quality and vibrant graphic messages. This flexible and modular approach uses unique plastic connectors and common components to allow marketers like Clearwire to create towers, corner units and hanging mobiles to fit every retail situation. |
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Honeywell Counter Top Spinner Display construction is with a Sintra base with rubber feet to protect counter tops, rotating on a lazy-susan with a vacuum formed base and cover, 4 Red plastic extrusions that are secured to the base with 4 screws. The top panel is held on the display with an elastic cord with 2 barbs. There are 4 graphic panes that slide into the plastic extrusion; plus two optional additional graphic panels are stored inside of the unit to be used with other potential display product. There is a metal graphic holder attached to the vacuum formed cover that has interchangeable graphic panels. The extrusion panels have hole patterns in to accept all specified products potentially to be displayed. Packed one per shipper. Timing / Delivery Challenges
This piece has 5 different manufacturing materials and processes of reds on this display which need to present in harmony…
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Jansport Display Objective: Design a display that uses less than 3 feet of floor space, educate the consumer on the new Gellycomb® shoulder strap through graphic information and structural/visual design. The display needed to have a 360-degree visual effect, which was accomplished by a rotating header/backpack. The rotating graphic header and backpack, along with the side panels and raised Gellycomb® vacuum formed base attracted and educated the consumer on the features and benefits of the new product. We used side graphic panels, a rotating header with actual backpack powered by two D-cell batteries, and a raised Gellycomb® vacuum formed based to expand on the new product features from the client.
Materials:
Result: The display was able to accommodate 36 airlift packs and draw attention to the product features of the new pack. The Client was very pleased with the overall look and feel of the display, and felt that the display supported and expanded the new Gellycomb® shoulder strap feature. |
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Macallan Scotch Floorstand Remy Amerique was looking for a permanent display for their premium single malt that was as rich as the scotch itself. The design had to be conservative but modern to fully enhance the brand. The wood’s rich dark color and the shelf’s unique color with gold railings match the bottle. The taper of the unit takes the shape of the new bottle design. The display holds 36 bottles and is easily re-stocked. The decorated steel base, and wood background and shelves support over 200 pounds. The background graphic has the flexibility to be updated with new promotional incentives and lifestyle photos appropriate for different demographic markets. An optional brochure holder offered tasting and serving suggestions. The unit shipped knocked down requiring only 5 minutes for assembly. Maintenance-free, and durable, the display withstands the rigors of a busy off-premise retail account. Store owners welcomed the design as it only takes up 25% more floor space than a case of product. Consumer and retailer reaction to the display was so positive that Remy Amerique has reordered another 800 units. |
  
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Musicland / Cingular / Nokia PrePaid Phone Promotion Cingular and Nokia teamed together with Musicland stores to offer PrePaid cellular phones targeted to 3 different demographics. Cell phones are now used by consumers aged 8 to 80 years old, but have been traditionally marketed towards adults in Newspaper ads. Most younger cell phone shoppers don’t use the newspaper as their major source of information. The marketing objective was to bring Cingular / Nokia phone solutions directly to the targeted younger audience by placing merchandising displays on the retail floor of an already popular retail shopping destination. Each of the three floorstands featured famous stars or icons recognizable to the target shopping audience. Additionally, the use of color complimented the personality of those stars or icons. Lifesize representations of the stars welcomed younger shoppers to draw closer and make informed and immediate purchase decisions. Written copy was kept simple and bold. Pricing information was highlighted. The concept of creating a family of displays which would sit side by side on the same retail floor covering 3 different target shoppers is unique. Rather than having one “do it all” display with lower likelihood of success, Musicland decided to appeal to each audience specifically. Young females 8-18 were drawn to Hillary Duff. Male gamers aged 8-21 were attracted to N GAGE and young urban youth sought out the Black Phone by Jay-Z. The displays ship partially assembled to insure ease of in-store installation. Set up only required 4 minutes per display. The merchandising pockets allowed the shoppers to interact with the product and the retailers to easily restock. The pricing bubbles were removable and replaceable allowing flexibility of pricing plans in various geographic markets. Although store results have not yet been reported, Consumer Electronic Association Analysts are expecting sales to increase 20% in the consumer electronics category for 2004. (DSN Retailing Today: Vol. 43, No.10; May 17 2004: pg 19) |
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Senseo Coffee Maker Display This product was a new item launch and was a joint launch between Philips-Norelco who makes this coffee make, and Sara Lee who produces the coffee. The product is a 1-2 cup instant brew coffee maker that makes a freshly brewed cup of coffee in 30 seconds. Challenge: Design a display that highlighted the product's sleek design, features and benefits. Utilizing the products graphics and color combinations we were able to achieve a counter display that complimented this new small appliance. Ship to arrive in 5 weeks. Objective: Design a display to support a new item launch that maximizes all “feature and benefit” graphics, compliments the product design shape and color features and draws the consumer’s attention to the product. The display designed achieved the following client and retailers requirements:
Materials:
The display consisted of a base that was die cut and heat bent to shape with a graphic label applied. An acrylic front panel was routered to shape with graphic applied. There were two grip clips that held a plastic coupon holder. A Co-Ax .125 styrene was used for overall display structure. The Result: The display complimented and was used as part of a national new product launch, which was a combined effort between Philips-Norelco and Sara Lee. The display was featured as part of the national launch, which included television, radio, print and billboard advertising. Philips-Norelco and Sara Lee, and retailers, Sam’s Club, Costco and B.J.’s were very pleased with how the display was designed to meet all parties’ requirements. They felt the display re-enforced the brand not only to their retail partners, but especially in the eyes of the consumer. |
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Smirnoff Ice Holiday Sleigh Two-thirds of all liquor sales occur during the late November through the New Year’s Holiday season. The Smirnoff Ice Brands required an eye catching off-premise display to attract party hosting and party going shoppers. Both Smirnoff Ice flavors needed to be featured equally to encourage first time trial and re-enforce brand recognition. The festive holiday spirit is the illusion that enjoying Smirnoff Ice will be the brand you want to celebrate with for the holidays. The challenge with all displays in this category is to standout and be noticed at visually busy off-premise liquor establishments. Twinkling / sparkling white lights were used to attract the consumer’s attention and draw their notice to the Smirnoff Ice products adjacent to the display. Fluffy batting creates the illusion of the sleigh riding on real snow. Retailers loved the simplicity of the setup. It was designed to pop out of the carton and be immediately ready to place at the retail. Materials and Processes:
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Wagner Spray Tech Display Our POP strategy was to achieve predominate endcap visibility for Wagner Spray Tech’s line of piston pump paint sprayers for the homeowner, handyman, maintenance painter, or part-time painting contractor. Exclusively located in Sherwin-Williams paint centers, this display showcases four leading models of sprayers and provides 4 color feature/benefit take-home literature along with lifestyle usage images. The Pro Force endcap’s durability, materials, and colors all compliment the Sherwin-Williams’ retail brand image. Materials:
Positioning Wagner paint application products adjacent to Sherwin-Williams’ quality line of paint and stains is anticipated to increase sales lift for both categories. From concept to installation in just five weeks! |
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Z. Bigatti The display design and construction were driven by the clients need to stand out in the market place of higher end cosmetics. The sexy lines and interchangeable planograms were new to cosmetic counters and helped the display turn inventory. Meyers designed the display to allow the store employees a clear view over the top of the display when it is placed on the counter. The complimenting colors of the display and the product draw the consumers to the display for interaction. This display offers consumers the chance to try the product before a purchase is made through the use of swabs/cotton balls and testers placed conveniently in the drawer on the front of the display. The consumer can read the labels on the product bottles with ease. The biggest challenge was to enable the store employee’s ease of cleaning the unit. Cosmetics tend to be rather messy in store environments and the people in charge of cleaning the units use multiple chemicals to accomplish this task. The display was designed to allow the shelves to be removed for that task. This was the first display the client has used in-store and was extremely satisfied with the product turns, consumer brand recognition and consumer friendly testing of product at the point of sale. |
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Zima Portable Bar Display ZIMA sales had been in decline for three straight years. To fix this, Coors launched ZIMA XXX in March of 2004 with three new flavors. Our marketing objective was to gain floor/display space at off-premise retail accounts to encourage first time trial. Tri-branded messaging to support all three of the new ZIMA XXX brands. Large branding created strong brand awareness for the new flavors. The 2” top is layer upon layer of B-flute corrugated laminated together with 3/16” piece of fomecore. The layers of corrugated create a solid piece that will hold up to 175lbs of product if needed. The fomecore is dual purpose to first create a smooth surface visually and also a barrier that will hold up upon pressure and a moisture if necessary. The black-wrapped poles add stability to the piece increasing the amount of weight that can be stacked on to and also adds to the visual impact of the piece with the “house party” graphics beautifully framed inside. PVC plastic joints for the bottom of the poles prevented wear and tear when moving the piece at retail and also allowed for mopping around the unit without damage to the display. The size of the bar allowed it to work for both small and large retail formats. The bar was very simple to assemble – just a 3 step process of setting up the graphics, framing with the poles and then placing the assembled top on last. Retailers liked the bars because they were made out of plastic material at the bottom which prevented wear and tear. After three years of declining negative sales trends, ZIMA XXX is now climbed its way into the positive sales territory and has beat all initial projections and expectations. |
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