This sign is designed to be used in retail and on-premise establishments where NASCAR is popular with the clientele. Tying the Budweiser brand, NASCAR and the retailer together demonstrates the retailer's commitment to this particular market segment.

In the cluttered bar environment, this sign does an excellent job of associating the Budweiser name with NASCAR and enhancing the brand image by utilizing motion to tap into the racing passion held by the growing population of NASCAR fans.

• By covering the center of the two rotating disks with dimensional cars, the sign gives the illusion that the cars are moving around the race track.
• The tie-in between Budweiser and NASCAR demonstrates a commitment to loyal Budweiser and NASCAR fans.
• The sign features the Budweiser car that is driven by Dale Earnhardt, Jr. in NASCAR competitions.