The client enlisted our help to develop an eye catching, yet affordable counter display to stock their new golf ball introduction. Retail counter space needed to be considered since it was at a premium in the stores. The display had to be easily stocked and graphic elements had to give the new brand name major exposure.

We developed a display that had a small footprint that could hold a minimum of three dozen golf balls, twelve sleeves containing three balls each. The display had to have ease in stocking and draw attention to the new brand name. The display also had to have the ability to be used after the new item launch for other Precept golf ball brands.

We developed an upright display to minimize the retail space usage. This allowed for the gravity-fed stock replenishment at retail. The graphic header draws attention to the new "Laddie" name and the static cling utilized on the clear acrylic face allowed for the features of the new golf ball to be read by the consumer. Both the header and static cling can be replaced with new graphics while keeping the display unit in the retail field.

The design had to be relatively small in footprint size and keep in line with the traditional visual aspects of golf. The client also wanted flexibility to sell golf accessories off this newly designed display.

We developed a display that can be shopped from both front and back sides. Utilizing wire baskets and four-inch peg hooks, the display holds 48 dozen golf balls and also allows the retailer the flexibility to merchandise hats and golf gloves on the display. The relatively small foot print allows this display to be merchandised in all types of retail outlets where floor space is at a premium. The display material was made of cherry wood, one of the traditional dark woods used in the golf industry. The newly designed display allowed Precept to double the amount of product being merchandised and sold, and at the same time, to do so using a third less floor space.

This Permanent display is unique because it captures the angle and curve designs of the new angled and streamlined Sonicare Elite Product. The consumer can get up close and personal with this personal healthcare product. Special graphic attention is given to the features and benefits, encouraging first-time trial. Careful consideration was given to color and form. Smooth shapes, clean finishes and cool colors were used to replicate the look and feel of your personal dentist's office.

This display arrived at retail completely assembled; just open the shipping carton, and set on the shelf. Durability and footprint was a concern in the typical rugged Club store environment. This unit met the test without sacrificing any communication elements.

This unique Permanent merchandising display was designed for a high-profile new product launch directed at the 12-24 year old demographic.

The design allows the shopper to be able to see and feel the Live Wire personal electronics backpack outside of the primary packaging. The demo backpack can be rotated by the shopper to gain a 360-degree view of the pack. The great visibility of the demo backpack allowed the shipper to understand the Live Wire's features and benefits to help solidify a tentative purchase decision.

This display shipped knocked down for UPS shipping economy, and was easily assembled at retail within 10 minutes using furnished tools and detailed photographic instructions. Stock replenishment was quick and efficient. The display was designed for four-sided shopping but looked great even when located in a corner. Rolling casters allowed for changing retail environments and regular floor cleaning. The demo backpack and graphics can be rotated by the retailer to focus the backpack features toward the heaviest traffic lanes. The tall but narrow design of the display header allowed for maximum consumer visibility without compromising retail security concerns.