On-Pack & At-Shelf Promotional Products
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Dangler

Designed to capture consumer attention in the aisle, Meyers can design a dangler that will fit multiple shelf channels and applications to deliver that differentiated message to the consumer.


Kits

Response to the marketplace is more important today than ever before. Your field sales force needs POS materials now, not in a “few weeks.” In order to get those POS kits to your trade, you need to select a POS provider who has the ability of making all your needs under ONE ROOF and can pack them for immediate distribution to the field.

Purchasing materials from individual suppliers and shipping them to a packing center can cost you much in time and expenses, considering the shipping alone.

Meyers is accustomed to fast-turn project responses and we truly do all items in our 183,000-square foot plant … no farming out to brokers done here.


Table Tents

Table tents are effective for motivating consumers who are in “purchasing mode.” It is a great technique for breaking through the clutter of menu selections at point-of-sale. Interactive designs, such as integrating a scrambled image game, can also garner more consumer awareness.


Twist N Shout

Regulatory, consumer protection and even suggested consumer uses for products demand package space that usually is not available. Meyers' Twist-N-Shout is a two-ply label construction that allows you to add 75% additional copy space to your present package. Consumers simply “twist” the outer label to reveal the additional copy on the base ply. If your product usage targets hinge on providing consumers with product-use ideas, then Twist-N-Shout is the product to consider.

Suggested uses:

  • Recipes
  • Product use guide
  • Consumer information
  • Regulatory information
  • Promotions and games

Floor Graphic

Looking for a real unique way increase exposure and obtain sales lifts up to 200%? Using a floor graphic from Meyers as part of your at-retail execution can help you achieve those goals. Floor Graphics cover a very unusual surface for most consumers so they are readily seen and have real aisle-stopping impact.

Floor graphics are retailer-friendly, too. They can be easily removed from tiled or carpeted surfaces, survive multiple machine washes and stands up to floor traffic.

There are numerous constructions to meet every budget and application. Die cut shapes are virtually up to the imagination. Contact Meyers to learn how this at-retail product can help you meet your sales lift targets.


Folded Instant Coupon

A folded construction allows you to design a dollar-bill size or other size paper coupon on a smaller “footprint.” This is particularly important for CPG Marketers who have the challenges of:

  • Limited package size to accept an On-pack IRC.
  • Are committed to meeting the GMA standards for minimum coupon sizes for the retail trade.
  • Seeking high-value promotional impact from multiple offers.

This construction can also accommodate:

  • Multiple coupons from co-op partners.
  • Overlay promotions (coupon/game combinations).
  • Premium or sticker/tattoo delivery.
  • Games

Dry Release Instant Coupon

Dry-release coupon constructions or IRCs allow you to motivate consumers, but once the sale is made, no reminder of the “deal” should exist. This is why Meyers offers a variety of dry release promotional constructions. Some of the benefits to the CPG marketer are:

  • Package graphics integrity - If the offer is removed from the package for any reason, no evidence will remain except either a clear film or printed message. This prevents product returns and is much more retailer-friendly.
  • Promotional integrity - Once the promotional device is removed, the consumer is no longer reminded of the deal.
  • Trade-friendly - Works well for redemption processes.
  • Great for moving short-dated DSD products

On-Pack Booklet

Litho-printed booklet constructions are a unique way of delivering a large number of high-quality promotional images where packaging allows for only a small “footprint”. This is particularly important for CPG Marketers who have the challenges of:

  • Limited package size to accept an On-pack IRC.
  • Are committed to meeting the GMA standards for minimum coupon sizes for the retail trade.
  • Seeking high-value promotional impact from multiple offers.
  • Multiple coupons from co-op partners.
  • Overlay Promotions (coupon/game combinations).
  • Premium or sticker/tattoo delivery.

This construction can also be created for delivery of:

  • Pre-made “wet-nap” or condiment pouches.
  • Coupon Booklets (High package value offers).

Glue-applied Dry-Release

Cut & Stack or wet-glue primary labels are efficient platforms to deliver high-impact promotional vehicles like coupons and games with simple production implementation. These constructions have been tested on Krones and World Labeling Systems with great success. The easiest and most economical way to execute a promotion on a package that includes a spot, glue-applied label is to contact Meyers about their Glue-applied dry-release construction.

Some of the benefits to the CPG marketer are:

  • Package graphics integrity - If the offer is removed from the package for any reason, no evidence will remain to remind the consumer of the promotion.
  • This prevents product returns and is much more retailer-friendly.
  • Promotional integrity - once the promotional device is removed, the consumer is no longer reminded of the deal.
  • Easy to use for field or in-plant applications.

Lenticular Labels

Lenticular package adornments are ways to add motion to a display, table tent or shelf dangler or even packaging to grab consumer attention. Product use can be easily demonstrated to underscore the benefits of the product. Biggest benefit: No batteries required! Numerous studies have shown the sales impact of integrating motion into POS materials, and Meyers is your one-stop-shop for the entire process.

 

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