Meyers wins Platinum and Gold at 2008 Design Of The Times Awards
Competition in Las Vegas
For the second consecutive year, Meyers has won both Platinum and Gold awards at the annual Design Of The Times Awards Competition, held in conjunction with the In-Store Marketing Expo November 13th and 14th, at the Las Vegas Convention Center.
The Design Of The Times Awards Competition recognizes the retail industry's best displays and promotions. More than 100 leading brand marketing and retail executives judge entries on creativity in design and engineering, innovative use of materials, compatibility of the display to it's retail channel, branding, and effectiveness at achieving sales and it's marketing objectives.
The Ryobi Lithium Home Depot end cap won both a Platinum, and Gold award. The Platinum award was one of only seven awarded, out of over 400 entries this year. This display was designed to support the national launch of the new Ryobi One +™ Lithium-Ion battery and new tool family in Home Depot, and to create a dominant brand awareness of the product. The launch was so successful that demand soon exceeded supply for the products.
The bright green of the Lithium brand dominates the display in the brightly printed graphics and the generous use of bright green edge glowing acrylic. The heavy-duty base is made of 3/4" wood edged with pvc and along with the green acrylic and the brushed aluminum stands makes an ideal platform on which to display the tools. The product inventory is conveniently located below the display where consumers could further research product features and select a product for purchase.
Meyers also won a Gold award for the Anheuser-Busch Kentucky Derby Display Spectacular. This display, designed to sit atop of a large case stacking of Budweiser Select, accurately depicted the iconic "twin spires" at Churchill Downs, capturing the consumer's attention.
For more information on these displays, or to learn how Meyers can help you to drive sales with award winning, creative solutions, please contact your Meyers sales representative, or just drop us a line at info@meyers.com.