POPAI's Outstanding Merchandising Achievement awards contest continues to be the industry's largest and longest running awards contest. The annual competition celebrating its' 50th Anniversary, recognizes the most innovative and effective marketing at-retail displays and programs which lift sales and make products memorable and enticing to consumer's. For decades, POPAI's OMA awards have been the benchmarks for marketing excellence, retail creativity, design and engineering for the marketing at retail industry.
Meyers won a gold OMA at this year's awards for the Ryobi Lithium Home Depot endcap that it designed and produced for One World Technology. This display was designed to support the national launch of the new Ryobi One +? Lithium-Ion battery and new tool family in Home Depot, and to create a dominant brand awareness of the product. The launch was so successful that demand soon exceeded supply for the products.
The bright green of the Lithium brand dominates the display in the brightly printed graphics and the generous use of bright green edge glowing acrylic. The heavy-duty base is made of ¾” wood edged with pvc and along with the green acrylic and the brushed aluminum stands makes an ideal platform on which to display the tools. The product inventory is conveniently located below the display where consumers could further research product features and select a product for purchase.
For more information on this display or information on how Meyers can help you drive sales with award winning, creative solutions please contact your Meyers sales representative or just drop us a line. firstname.lastname@example.org