COOL IDEAS - DISPLAYS

Rockwell Interactive End Cap
*** 2011 "Best Of Times" winner ***
High impact and brand defining graphics set this display apart from the competition. This new "category defining" display was the result of an "out of the box" design and creative session that not only resulted in this end cap design, but has totally redefined the "look" for Rockwell displays going forward. The central flat-panel monitor is linked to each individual tool and the button at the tool location activates a short, informational message about each one, describing the benefits and uses. The display, with its rugged looks and powerful graphics, along with the interactive features has proven to be "irresistible" and pulled in shoppers to give it a try.

Worx Innovation Bay
This interactive kiosk has a product specific video that reinforces this redefined brand of work tools to help deliver the message to consumers. By having all of the products on interactive stands, the program was able to connect with shoppers throughout the retail store environment by having actual products available to be tested. By enhancing the visual experience with clever graphics and shapes, educating the shoppers at retail was a pleasurable and easy experience.

Hormel Big Y Display
An innovative solution to creating a display for the Big Y stores that could be shopped from all sides, have an inviting look and be much more attractive and approachable than just a simple pallet display. The use of natural wood and attractive graphics also contributed in creating a warm and inviting appearance.

Zeno "Mini" Cube Counter Display
This display was designed with an upscale look and feel to quantify the price point and effectiveness of the product as a beauty-enhancing device. The look and feel was further enhanced by the use of acrylic and other high-end materials. The addition of motion sensitive lighting and a matte foil board backdrop to illuminate the product on a dimensional pedestal gave it the feeling of a much-coveted museum piece.  The lighting also served to add excitement with the instant-on feature set off by motion sensors when the consumer walks by.  The light was set on a timer to fade out slowly with specific on and off function to preserve the battery.  It also featured a special pull out tray to allow for more detailed copy to be shared with the consumer.

SoBe "Pure" Display
Using an innovative display solution, designed and produced by Meyers, SoBe introduced "Pure", a new enhanced water beverage, at most Super Targets nationwide (June 2011), with in-store demos.
The SoBe Pure display engaged shoppers and created a real "social" connection by having them press the "Like" button (connected to the bright LED counter) to vote for the new beverage, or "like" it (think Facebook).
In addition to the bright LED counter, the shoppers were drawn in by the innovative lighting used in the display. Using LED lights behind the transparent bottles, gave the unit an "aura", creating a distinctive and appealing look.