Shopper marketing continues to evolve as a discipline. We’re developing new tools, new technologies, and new talent to power our future. But what does that future hold? And what skills will we need to compete successfully?
Tell me if you’ve had this experience: You’re on a shopping trip and find a shirt you absolutely love. It’s the perfect color. It’s stylish. Everything about it speaks to you. It just doesn’t fit quite right.
People sometimes ask us whether it’s more important to invest in graphics or structure when they’re planning a new package or in-store display. Our answer – the short version, anyway – is, “yes.”
Visiting Labelexpo Americas is always invigorating. This year’s event attracted more than 16,000 visitors from 86 countries.
Details matter. When Hormel asked Meyers to produce packaging for CUREMASTER RESERVE®, a new line of premium hams available exclusively online, they had a specific vision.