Due to climate change, many people and businesses are trying to reduce their environmental impact. One of the ways is to switch to sustainable packaging. This packaging type is often constructed using renewable, biodegradable, or recyclable materials to reduce energy use. Sustainable packaging is often perceived as an expensive investment. The costs of manufacturing and design are only…
In retail, packaging is an essential part of the marketing mix. Creative retail packaging can significantly impact consumer behavior, influencing purchase decisions and reinforcing brand identity. It can create an emotional connection with consumers and make a lasting impression that sets products apart from the competition. Thus, your brand’s retail packaging design must appeal to your…
Packaging costs can increase quickly and impact a company’s bottom line. Discover the true cost of product packaging and how to reduce packaging costs while maximizing value.
Questions remain about the sustainability of bioplastics. Learn more about their packaging applications and environmental impact.
Lightweight packaging is an innovative and sustainable approach that can benefit your business. Discover the pros and cons of lightweighting in packaging here.
Brands must optimize their packaging to meet consumer expectations and enhance their brand image. Discover the packaging industry trends for 2023 and beyond.
Unlock the potential of viral marketing in packaging design. Learn how to create standout packaging that engages customers and boosts brand awareness.
Learn about what makes a great label design in this infographic.
The printing industry is slowly making changes to its process, and it’s for the greener. Learn the history of printing inks and current trends.
Offset printing enables your business to produce high-quality prints at large volumes. Understand more about offset printing in this simple guide.