MEYERS News

Nobody’s perfect, but at Meyers that doesn’t stop us from pursuing perfection every day, with every project. We received evidence of what we can achieve when we commit to quality recently when a Meyers client completed a social and environmental accountability audit.

Exploring a potential business acquisition is a bit like searching for a new house. You spend time evaluating your options and looking for something that fits your needs. And at the end of the process, you’re faced with a choice about whether the business you’ve just looked at provides enough value to justify a purchase.

Excellence is the goal of everything we do at Meyers, and it’s always rewarding to receive confirmation that our efforts are paying off. Most recently, that confirmation arrived in the form of Hormel Food Corporation’s 2018 Spirit of Excellence Award.

Talk about automation and minds typically turn to visions of robots whirring around an industrial space. But while robotics certainly has a place at large consumer packaged goods printers, where a single job may run for multiple shifts, automation at high-mix shops usually looks very different.

Zero gets a bad rap. It’s nothing. It’s a shutout. It’s the short end of the stick whenever some movie bully suggests the object of their attention “drop the zero and get with the hero.”

Shopper marketing continues to evolve as a discipline. We’re developing new tools, new technologies, and new talent to power our future. But what does that future hold? And what skills will we need to compete successfully?

Loyalty programs are an important tool for brands looking to drive repeat business and gather information about customers. Loyalty is a two-way street, though. Customers will share personal data as long as the process is simple and the rewards are worth it.

Tell me if you’ve had this experience: You’re on a shopping trip and find a shirt you absolutely love. It’s the perfect color. It’s stylish. Everything about it speaks to you. It just doesn’t fit quite right.

People sometimes ask us whether it’s more important to invest in graphics or structure when they’re planning a new package or in-store display. Our answer – the short version, anyway – is, “yes.”

Visiting Labelexpo Americas is always invigorating. This year’s event attracted more than 16,000 visitors from 86 countries.